Hi there! I’m a
Product
Designer
focusing on e-commerce and engagement experience
About me
I’m Yawen currently employed at Walmart Sam's Club in the Marketing & Membership team, focusing on Audience Targeting and Advertising experience. My current project initiated the design of two custom marketing tools for the Member Access Platform (MAP), before that I worked at Microsoft MWT, focusing on Business and Engagement experience by creating system-level common guidance, toolkits, and “WOW” moment.
My design work was featured on Sam’s Club MAP, Sam’s Club Ads Center, Microsoft Viva, Microsoft 365 for Frontline Workers, Microsoft Admin Center, and Microsoft AI - Copilot.
In the past, I’ve worked at both Startups - Yirental & Fundhomes, and Global organizations - United Nations & Swissnex, helping create revenue dashboards, data visualizations, and brand identity.
Project 001
Sam’s Club MAP
Marketing Tool
Audience Targeting
Owned and build a custom marketing tool for CRM marketing managers to size, create, manage and export targeting audience segments in a timely and accurate way.
Project 002
Microsoft Admin
Deploy at Scale
Simplifying the deployment process, improving time-to-value and driving adoption by reducing setup into fewer steps
Project 003
Microsoft Viva
Discover-Try-Buy
Common UX
Providing customers with a low-friction path to discover the value, begin a trial and buy our product. Driving usage, upsell and membership
Project 004
Microsoft Frontline
Manager Control Center
with Copilot
Initiated the early generation of AI in Frontline Manager Control Center, and launched prototypes in Microsoft Hackathon
Project 005
UN DESA
Landing Page &
Brand Identity
Promoted Department of Economic and Social Affairs work by incorporating the DESA ecosystem and brand identity